In the early 2000’s Cameron Sinclair was on stage at a major design conference in California attempting to galvanize creative industries to look beyond their wealthy clients. In an impromptu moment of impassioned frustration, he fervently exclaimed to the audience: “design like you give a damn!” and then walked off stage.
It didn’t take long for the phrase to become synonymous with humanitarian architecture and a lightning rod in the design world. Eventually this became a series of best-selling books. Volume one was published in 2006 by Metropolis Books and Volume Two was released by Abrams and Thames and Hudson in 2012.
Why "Design Like You Give a Damn"?!
